Direct-to-Consumer (DTC) marketing of prescription drugs Essay

Direct-to-Consumer (DTC) marketing of prescription drugs - Essay Example The Food and Drug Administration is the organization in charge of regulating the DTC marketing. These advertisements are placed through the television, print media, radio and other mass and social media. Regulatory and ethical concerns regarding these advertisements, mostly with concerns on the degree to which these advertisements may excessively influence the prescriptions based on the consumer demands, when in some case, they may not be obligatory has become a contentious issue. My major intend of writing this article is to talk about the significance the DTC marketing among consumers and physicians. Presently, it is only the United States and New Zealand in the whole world that consent to DTC marketing. Print advertisements were only meant for over the counter medications during the 18th century. These adverts led to people believing in the fact that those products could cure alcohol related diseases, obesity and dyspepsia. In the 19th century, there was little oversight on the efficiency and safety of these drugs by the government. By the time, the 20th century was being ushered in, a lot of new products flooded the American pharmaceutical market, while most of them one could doubt their effectiveness. This led to passing of a Food, Drug, and Cosmetics Act in 1938 by the congress that ensured safety of the drugs on the market. Later in 1962, the FDA was granted an additional responsibility of regulating advertising of prescription drugs. Growing concerns about these advertisements led to introduction of S. 1082, the Food and Drug Administration Revitalization Act so as to requ ire a mandatory moratorium on advertising new prescription drugs, a pre-clearance of the DTC advertisements. It also required that certain language be included in these advertisements. These restrictions were removed from the bill due to pressure from the American Advertising Federation (AAF). The AAF contends that these moratoriums would violate the first amendment protection

Eminem Essay Example for Free

Eminem Essay Eminem was married in his 20’s this was predictable because he had a stable girlfriend and was engaged therefore this led to marriage. The marriage stage in Eminem’s life was the good moments; it was like his life was on track finally. Eminem and Kim had a child together called Hailey. She was a bridesmaid at their wedding. This had a big effect on Eminem’s life because Hailey is his number one person. He loves her to pieces, he talks a lot about her in his music, and he expresses his upbringing to the world. This shows how the marriage and having a child affected him physically because now his expressing the good vibes in his music, it’s something that he is happy about. This affected him intellectually because his daughter is constantly on his mind hence why he made a song about her. His song ‘’Hailies Song’’ expresses a lot of his life and how much she has an effect on him, he seems to think that he is wasting his time throughout his life and he feels like the world is on his shoulders. His daughter gives him that little wakeup call that tells him that his life isn’t all that bad because he loves seeing her grow up. This shows how important Kim and Hailie are to him. Unfortunately he gets divorced with Kim and obviously this wasn’t predictable but it hurts him to think about the divorce and he actually feels like he wants to give up. This has an effect on his development because this could affect his future, when he meets someone new he is going to have doubts and be overprotective with his daughter and weary about who is getting himself involved with. He tried to make it work with Kim but it wasn’t as easy as he thought. Moving Homes Eminem was moving homes nearly every 3 months due to his home life being un stable with his mum, they never had a lot of money therefore he was forced to leave school in year 9. He had to start providing for his daughter and also his mum, he had to get a job and make his music his dream. He did it, he talks about it all in his songs; this shows the effect on his development because although he had no help from anyone else he made it, he had the confidence to get out there and make his dream. This must have been extremely hard for him because his mum was an alcoholic, they lived in a trailer. He used to get bullied in school due to not having the things that everyone had due to the lack of income. He had to build his bridge and get over the bad things and try moving himself onto the good things. It’s like he was forced to give up his education because of how important it was for him to start proving himself. This affected him physically because everyone can see the way he is growing up in this bad way; this could have affected his confidence leading him to feel embarrassed, this situation affected him intellectually because his mind was partly damaged because he wasn’t sure how to get out of the situation he was in this lead to confusion. Confusion affects a person emotionally because they are aggravated about what to do, people become restless. Eminem’s social life would have been affected by this because he was being judged and looked down on because no one liked him, he found it hard to get close to people and trust people this would have affected his relationship with people his own age. He never had the things that everyone else had, he never had a nice car and nice clothes unlike the others therefore he couldn’t compare to them. This is a predictable life stage because Eminem and his Mum never had much money; his mum was unable to pay rent therefore the time that she could stay at a house or trailer was limited. She was a drug taker therefore she could have had drug dealers after her for money. By putting Eminem’s upbringing into perspective moving house is predictable because it is band to happen. It’s impossible for a single parent who is on drugs and an alcoholic to not only bring up a child but to manage their low income, afford food and also pay for drugs within such a limited income span. Drugs and alcohol was clearly more important to his mum hence why she couldn’t pay her rent. Where this ituation was on going once Eminem had moved houses a few times he probably got used to the routine of moving house and because isolated or separated from old friends. It was a situation that he had no way of adapting to because he was never settled. Eminem getting scouted – Eminem got himself into a show at the Olympics, this is where he got scouted by Dre, Dre got him signed and helped him to make the success of his life. This had an impact on him because he is finally l iving his dream; the good has finally come out of all the bad things and the struggle that he has been through. He can now afford to provide for him, his mum and his daughter. He must have had enough of providing for his mum and he left home, it hurt him to leave home so much that he thought he would express it to the world. He expresses his life in his music, that’s why everyone loves him because his truthful. His music is deep; when Eminem moved out he made a song called ‘Cleaning out my closet’ He explains to his mum that he didn’t mean to hurt her, he couldn’t deal with all the commotion and emotion. He explains that people can trigger him but they’ll never figure him out. The reason for this is because his been through so much that no one will never understand the full reasons, they can have their opinion but they don’t know the truth. This has an effect on his life because people used to doubt him and thing that he was stupid do to him living in a trailer. They were fake people, they never understood him. He didn’t want to hurt his mum but he needed to leave. This had an effect on his development because he had to get his own house, bring up his daughter and escape from the misery that he was stuck in with his mum. This also gives him freedom to be able to cope without all of the stress loaded on top of him. To conclude all this up, Eminem started off leaving school and moving every 3 months due to his life being unstable because of his mum was on a low income. This lead for him to leave school and get a job to provide for him and his mum, he left school and got scouted at the Olympics by Dre, this is how he got his job. He got his life on track; he had a child and then moved out away from the stress. He had confidence in his self when no one else did. He is where he wanted to be, he was determined to win it and he did. This affected him physically because he can now afford to provide for himself and his daughter, he’s dress sense is more fashionable because he can afford to pay for these nice things. It would have affected him intellectually because his thoughts have changed; the tables in his life have turned because he is living his dream. Therefore the way he thinks will become more positive due to things falling into place and becoming more real. It would have affected him emotionally but in a good way, he is proud to know that he put in the effort himself, he was determined to win it and he was successful. You need to go through some bad to get the good; He didn’t have to be insecure about anything because he achieved what he wanted. When it comes too socially, his dream would affect him in a positive way because he had fans; thousands of people want to meet him. His fans are crazy for him, this built him a relationship with others because although the years that he has wasted and the tears that he has tasted nothing can take it from him. People have begun to love him for whom he is. This life situation was unpredictable because no one ever expected for Eminem to turn out the way he has, he went through such a bad stage as a child that he lost hope in everything. Until he tried something new; he started to go to shows and this is where he was found. He never knew that he would get scouted and became famous it was all a dream to him that came true.

The Dungeon :: essays research papers

When the game starts, you will be caged and tortured by â€Å"The Master†. After the short intro sequence, Imoen will enter the room. She broke out of her cage and has come to free you. At this point, you need to try to escape this dungeon. Alone the way, the story unfolds... (1) In the room with the Cages, Speak with Minsc. You will want to insult him and his Hamster friend a few times. He will become so mad that he will break himself out of his cage. After he has done this, you need to sooth him by being friendly (no more insults). If you are mean to him after he frees himself, he may not join your group. You can try to free Jaheira from her cage, but the door is locked solid. Do not try to anger her. She will not find any hidden strength to break herself out. Instead she will â€Å"snob† you and not join the group. In fact, do not even make hints about leaving her behind. (2) You will need to find a key to get Jaheira out of her cage. Locate the Jailkeep Golem in the room near the cell that you were in . In the chest in this room you will find armor for your guys (or girls) to wear. Behind the picture in the room, you will find a dagger+1 and some health potions. You will need to have Imoen disarm the trap and pick the lock on the picture. On the table in the center of this room you will find some weapons for your guys and the key to Jaheira’s cage. (3) Once you have your group free, enter the hallway to the south of your old cage. You will find a room with a lightning machine that is producing lightning Mephits. On the side of the room you will find a shutoff switch. Shutdown the lightning machine and then continue ahead. (4) You will come to a room with large scattered around. In the center of this room, Aataquh the Djinni will be waiting to meet you. He will want to ask you a question. You can refuse to answer it, but there is no fun in that. If you answer â€Å"I would push the button†, then Aataquh will summon an ogre mage to fight you, and you will gain a positive (good) appearance to your group. If you select â€Å"I would not push it†, you will fight a goblin and gain a negative (evil) appearance to your group.

Nineteen Eighty Four Essay

Nineteen Eighty Four is George Orwell’s nightmare vision of the future. Written in 1948, at the end of World War II, Orwell simply switched numbers for his future view. The opening chapter is very effective in the way that it straight away lets the reader know the style of the novel. The opening is a description of post-war London, and the introduction of the main character. Orwell saw the evil in the war just passed, and wrote about it. The imagery used can all be linked to the war or London. The novel is not personal, with more reference to the party and regimes, Orwell was a political writer, an extreme socialist. He is criticizing any political regime, socialist or fascist. Right from the outset the author intends to draw attention to the setting. The chapter is typical of the book as a whole; describing Orwell’s dystopia. The main character we are first introduced to is Winston Smith. This is a common, English name, showing that Winston is in no way separate from the majority. The name â€Å"Winston† can be linked to Winston Churchill, who had just lead England through the war. Along with the name, Winston is not presented as a hero, as one would expect of a main character. Winston is â€Å"thirty nine and had a varicose ulcer above his right ankle† and is incredibly unfit, â€Å"resting several times† on his way up the stairs. We are not, however, given a personality for our hero; we have to wait until part II of the novel to get personal detail. The opening passage introduces us to life for Winston. The settings described are not pleasant. Outside, there is a â€Å"vile wind† and â€Å"a swirl if gritty dust. † Inside Victory Mansions, where Winston resides, for it cannot be said that he â€Å"lives†, it is not much better. â€Å"The hallway smelt of boiled cabbage and old rag mats. † This gives the impression of rotting and deterioration. Everything is rationed; this is a reference to the war. â€Å"The present electric current was cut off during daylight hours. † Winston uses â€Å"blunt razor blades† and â€Å"coarse soap. † There is no colour described in the opening, the picture of the settings in the reader’s mind are black and white, therefore giving a sense of a grey, unhappy world. The people of London are not free. There is an imposing poster everywhere one turned, bearing the caption, â€Å"BIG BROTHER IS WATCHING YOU. † The man in the poster, â€Å"the face of a man of about forty-five, with a heavy black moustache and ruggedly handsome features† could very well be Hitler or Stalin, another reference to the war. There is a sense of being watched, â€Å"the enormous face gazed from the wall. It was one of those pictures so contrived that the eyes follow you about when you move. † The notion of Big Brother is introduced to us in the first ten lines of the novel, this clearly shows us where Orwell’s intentions lie. We are introduced to the concept of â€Å"Hate Week,† although no further detail is given. Orwell writes of it as though it is an every day event and nothing obscure should be thought of it. Big Brother is the antithesis of Winston, strong and powerful vs. frail and weak. The reader gets the impression Winston could never overthrow the party, although we are not yet introduced to his rebellious side as he does not yet have a character. We are introduced to the party slogans. The set out of them is a triangle, representing hierarchy, authority. The words are oxymorons, War and Peace, Freedom and Slavery, Ignorance and Strength. The words are ironic when used next to each other. They are each the antithesis of the other. If you take away people’s knowledge, you can tamper with their minds, as shown in the last slogan. Once inside Winston’s flat, we are introduced to the telescreens, furthering the notion that no one is free. There are helicopters that look into the houses and the telescreens that watch you. There is a description of a â€Å"dulled mirror† but mirrors cannot be dull, or the view would be distorted, this is another message from Orwell showing us nothing was clear. We get more description of Winston, still nothing personal, and still anti-heroic, â€Å"a smallish, frail figure, the meagerness of his body merely emphasized by the blue overalls which were the uniform of the party. † We get the impression he is not well. Everything he can see from his window is unpleasant, â€Å"the world looked cold,† it was â€Å"torn† and â€Å"harsh. † References to the war are frequent. The â€Å"Ninth Three-Year Plan† is ironic, because it would not be possible, and the Three-Year Plan relates to the plan Germany had after the war. The houses are describes as â€Å"rotting,† and â€Å"their sides shored up with baulks of timber, their windows patched with cardboard and their roofs with corrugated iron. † This is war-torn London. The place Winston lives, Oceania is at war. Orwell suggests the war is just a tool used by the party to keep the people oppressed. We are introduced to the Ministries. Their descriptions are the antithesis of the houses described. They are described as â€Å"startlingly different† and they are a wonder to look at. The Ministries are of Truth, Love, Peace and Plenty. The irony lies in the fact that the Ministry of love was the frightening one. Things were done with military precision, even the time is in twenty-four hour clock. The Ministries were guarded by uniformed, armed guards, â€Å"gorilla-faced guards. † Orwell uses alliteration to emphasize how imposing and horrible they looked. Another war image. The opening chapter is very effective in making the reader wan to read on, as it makes you feel you are reading history. This is because we are reading with hindsight. The reader feels they want to get to know Winston better because of what they have so far read. Orwell is effective is his opening because the settings are so well described that you instantly get a mental picture and are intrigued by the contrast between the war-torn London so well known and the surreal idea of helicopters looking in windows. It makes the reader wonder what might have happened had the war turned out differently, and Orwell’s Big Brother, Hitler or Stalin, had been successful.

Ethical Dilemma a Walmart Manager Might Face Essay

Using Collaborative Care The most common uses for collaborative care are patients with chronic diseases and patients with complex problems in need of care across a continuum of health care settings. Chronic diseases that benefit from the use of the collaborative model of care include type II diabetes mellitus, diseases of the cardiovascular system such as hypertension and heart failure, and renal disease, such as failure or chronic insufficiency. In addition, addictions such as those to illegal substances or alcohol, and mental health issues are ideal for the application of the team approach to care. Evidence clearly shows that the collaborative approach significantly increases the quality of care and patient satisfaction with his or her care. According to Kearney (2008), â€Å"team care is complex because the members must recognize each other’s competencies, determine the division of responsibilities for patient care and adhere to essential communication and documentation protocols. † Successful collaborative teams exhibit respect and focus for the common patient goals, have clear role assignments, respect and understand each member’s competencies, use effective and frequent communication and are able to resolve onflicts in a timely manner without major disruptions in the flow of care to the patient. Barriers to successful collaborative team care include any type of breakdown within the team. The most common issues that impact negatively on successful collaboration include disrespect for other members, role boundary conflicts, ineffective communication and p ower struggles between professions. Conclusion As society ages the number of people with chronic diseases and complex illnesses will continue to increase. The acute care setting is only one stop along the continuum of care for the treatment of these conditions.

Jaws in detail essays

Jaws in detail essays JAWS was the box-office sensation of 1975 and the number-one hit movie of the decade until 1977's STAR WARS, at a time when the success or failure of a few blockbusters began to determine the course of the entire motion picture industry. Similar to several of the other huge hit movies of the 1970's, JAWS began as a novel, which was then sold to a film company prior to its publication. Yet JAWS remains solidly a director's film from the first ominous chords of John Williams' moody score. In this, his second directed film, Steven Spielberg demonstrates remarkable ability to develop a standard scary story into a sweeping adventure with the power to capture audiences and hold them in breathless suspense. The plot of JAWS is deceptively simple. A marauding Great White Shark of tremendous size begins attacking bathers in the waters off Amity Township, a New England seaside resort. Local Sheriff Brody (Roy Scheider) believes the warning of young icthyologist Hooper (Richard Dreyfuss) that the killings will continue, but yields to the pressure of Amity mayor Vaughan (Murray Hamilton) not to close the beaches. As the Fourth of July weekend approaches, the mayor fears the loss of Amity's tourist revenue more than the possibility of additional tragedy. When the monster shark strikes again, the beaches are finally closed. Crusty shark hunter Quint (Robert Shaw) is retained by the Township to pursue and destroy the menace and sets out in his boat Orca, accompanied by Hooper and Brody. Guilt-ridden over his earlier decision to allow the beaches to remain open, Brody goes to sea in an effort to regain his self-estee...

To what extent did Britains motives for pursuing a policy of Appeasing Germany change in the period from January 1933 to September 1938 Essays

To what extent did Britains motives for pursuing a policy of Appeasing Germany change in the period from January 1933 to September 1938Â   Essays To what extent did Britains motives for pursuing a policy of Appeasing Germany change in the period from January 1933 to September 1938Â   Essay To what extent did Britains motives for pursuing a policy of Appeasing Germany change in the period from January 1933 to September 1938Â   Essay Essay Topic: Claim of Policy From the day the Treaty of Versailles was signed in June 1919 there were many in Britain who condoned it for being far too harsh towards an already crushed and downtrodden Germany. They correctly predicted that attempting to completely cripple a proud and empirical nation such as the Germans it would only spur them on to recover speedily in order to wield the power for which they aspired. In truth it was George Clemenceau, the French Prime Minister, who was obsessively advocating an extremely harsh Treaty towards Germany and it has been revealed that Britains David Lloyd George did see the need to rather allow for Germany to be built up again. In fact much of what the French were seeking was carried out and hefty reparations were burdened upon Germany along with large territorial losses.This was because France had suffered the most terribly as a result of the First World War as well as them now enduring the greatest threat from Germany due to their border shar e. So when Hitler rose to power in Germany in the early 1930s and openly violated clauses in the Treaty of Versailles, the British government and public were accepting and understanding of Hitlers actions. Thus began what we now refer to the Appeasing of Hitler and Germany and it continued and intensified throughout the 1930s all the way up to the out brake of war on September 1st 1939. Of course, as the 1930s wore on the exact reasons and intentions for appeasing Germany altered due to developing circumstances and specific considerations for each situation and its timing.The British publics perception that the clauses stated in the Treaty of Versailles were far too harsh, as referred to above, was the primary reason for Appeasing Hitler at first. They accepted that Hitlers actions were not violations but rather necessary measures to deal with his countries issues. Like Britain and nearly all the developed world, Germany had suffered immensely at the hands of the Great Depressions w hich plagued the world following the Wall Street Crash of October 1929. Since arrangements made at Locarno in 1925, Germanys payment of their reparations to France and Britain were being funded by American loans and now with these loans being recalled by the USA administration the German economy plummeted. The sore memories of starvation and bitter poverty, due to the hyper-inflation in 1923 as a result of the re-occupation of the Saar, were embedded on the minds of the German people and they were not going to allow it happen to them again.Hence, when Hitler and Nazism promised a better economic prospect coupled with the re-creation of a powerful country that it once was, he was very popular and soon rose to ultimate power. Britain itself suffering in the Depression understood Germanys plight and was willing to overlook their violations of the Treaty and encouraged trade between the two countries as signified in the signing of the Anglo-German Naval Agreement of 1935. However, to si mply say that Britain was willing to allow Hitler build himself up and create a dictatorship in Germany just because it had pity on them, would be foolish. As the German fire heated up and the international cooking pot started to bubble over, Britain were no longer able to merely turn a blind eye and blame on the harshness of the Treaty but rather other factors came to the fore in their Appeasing of Hitler.In the early 1930s, Britain as the figure head of the League of Nations faced contentious situations with both Japan over the Manchuria situation and later Italy over Abyssinia. Both these countries, like Germany, had fascist leanings and Britain run the risk that if they engaged in a war against Germany they would also embroil these other two powerful countries into it. Japan was an important trading partner and Britain still hoped that Italy could be swayed and used as an ally against Germany if they ended up in combat against her. Britain was in no position to fight three major powers which were spread over the face of the globe and war was a threat to her impressive Empire. Britain were keen not to upset Italy and the Hoare-Laval Pact of December 1935 highlights the extent British politicians were willing to go, even to defy the publics opinion and try cut a deal with Mussolini. This was enough of a concern not to take Britain to war as long as the threat were relatively minimal however when Hitler made his first bold move in March 1936 and sent his troops into the demilitarized Rhineland the pressure was turned up.The Rhineland was a wealthy part of Germany that they had forced to demilitarize under the Treaty of Versailles and now in 1936 when Hitler had already violated much of the Treaty of Versailles, by rearming and employing an army bigger than 100,000 men, he also walked his troops into the Rhineland. With retrospect as historians we know that Hitler lacked a strong army, which would have been quickly crushed by the Allies, but Hitler took this o pportunity to temp his luck and test the Allies resolve towards him. We know he stroke lucky and he was left to do what he wanted as Britain claimed that in fact it was rightfully his and as one Foreign office official put it, We cant stop Hitler walking into his own backyard.At the time, Frances political system was in turmoil and it had a caretaker government which meant that even though they had ground troops they could have committed they were not willing to make an advance on their border with Germany without British support. Britain whose power was in their navy and had no ground forces to send in assistance refused to send support stating that Hitlers actions did not deem fighting over. France therefore took no action and as Hitler later revealed had the French merely sent troops to the border he would retreated, as he could ill afford to fight in his weak state.This story of the lack of strong allies for Britain was one of the main catalysts for the policy of Appeasement. Th eir strongest ally during the First World War was the USA who had thereafter become isolationist and took no interest European affairs especially if it entailed them having to send troops and armaments. America had been hard hit during the Great Depression and was going through a process of rejuvenation under its dynamic President Roosevelt and his New Deal and interest in foreign affairs had been lost. Britains other allies in WW1 were Russia who were economically bust having gone the through the turmoil of the Bolshevik Revolution and the consequential Civil War besides for now being at ideological loggerheads with Britain. Now the only people to turn to were the Dominions who besides for being relatively weak were also unreliable to come to Britains aid. This left only France, who British diplomats thought little of as Lord Curzon is reported to have said in 1921, in almost every quarter of the globe..the representatives of France are actively pursuing a policy unfriendly to Brit ish interests. Without being to fight Germany alone, Britain had little choice but to Appease Germany until it was no longer able to.The horrors and tragedy of the First World War were vivid in the memories of nearly all Britons and the thought of another such event sent shivers down their spines. British public opinion was fervently anti war and the wish to Appease Hitler could be felt on the streets of Britain. This was certainly true in the early 1930s however in 1938 post the Munich conference, public opinion swung and 74% of people asked said they would side with communism rather than fascism. Even in 1937 Chamberlain would have not had the publics support for a full out war on Germany so strong were the anti war feelings. After the establishment of the League of Nations in the aftermath of the First World War, British people put a lot more faith in diplomatic solutions and felt that the crises with Germany could be sorted the same way.After all, it was Britains military incapa bility and lack of strength that forced Baldwins and Chamberlains hand in the years 1935 through 1938. By the end of the First World War, Britain had stockpiled an immense amount of weaponry however immediately started to disarm and minimise munitions production. The core reason for this was that it was a huge drain on the budget and through the tough times between the wars when money was scarce the public far preferred to see it spent on domestic matters such as healthcare and housing. Britains cover story for disarming was that it was in line with Wilsons 14 points and that morally it was only correct to also disarm just as they had enforced upon Germany. It was only in 1935 did Britain start to rearm at all and then only seriously under Neville Chamberlain in 1937 to 1939.When faced with the crisiss of the Rhineland and Anchluss although Britain may have been dismayed and un-nerved they were in no position to thwart Hitler using force and hence were trapped into a situation where the only action they could take was to Appease Hitler through diplomacy. Chamberlain himself later admitted that the only achievement of the Munich Conference in September 1938 was to buy Britain another year to rearm. Statistics from the time show us that Germany also rapidly rearmed in that year and that military the Allies together were far superior up to early 1938 and would have speedily defeated the German army. However, at the time they were not convinced about this and only knowing their own military weakness they chose the safer option to not engage in warfare.In the 1920s and most of the 1930s the strong anti war feeling in Britain coupled together the inability to fight meant that Appeasing Germany was always going to be the preferred course of action. Sympathy over the harshness of the Treaty of Versailles was another underlying motive to pursuing the Appeasement of Germany in the period January 1933 through September 1939. These reasons did falter out when Germany beca me persistently more threatening in the late 1930 years and then more specific reasons such as the fear on entangling Japan and Italy into a war as well as the lack of solid allies for Britain meant that war in Europe only erupted in September 1939.

Battle of Empress Augusta Bay in World War II

Battle of Empress Augusta Bay in World War II Battle of Empress Augusta Bay- Conflict Date: The Battle of Empress Augusta Bay was fought November 1-2, 1943, during World War II (1939-1945).    Battle of Empress Augusta Bay - Fleets Commanders: Allies Rear Admiral Aaron Tip MerrillCaptain Arleigh Burke4 light cruisers, 8 destroyers Japan Rear Admiral Sentaro Omori2 heavy cruisers, 2 light cruisers, 6 destroyers Battle of Empress Augusta Bay - Background: In August 1942, having checked Japanese advances at the Battles of the Coral Sea and Midway, Allied forces moved to the offensive and initiated the Battle of Guadalcanal in the Solomon Islands.   Engaged in a protracted struggle for the island, numerous naval actions, such as Savo Island, Eastern Solomons, Santa Cruz, Naval Battle of Guadalcanal, and Tassafaronga were fought as each side sought the upper hand.   Finally achieving victory in February 1943, Allied forces began moving up the Solomons towards the large Japanese base at Rabaul.   Situated on New Britain, Rabaul was the focus of a larger Allied strategy, dubbed Operation Cartwheel, which was designed to isolate and eliminate the threat posed by the base.   As part of Cartwheel, Allied forces landed at Empress Augusta Bay on Bougainville on November 1.   Though the Japanese had a large presence on Bougainville, the landings met little resistance as the garrison was centered elsewhere on the island.   It was the intention of the Allies to establish a beachhead and construct an airfield with which to threaten Rabaul.   Understanding the danger posed by the enemy landings,  Vice Admiral Baron Tomoshige Samejima, commanding the 8th Fleet at Rabaul, with the support of Admiral Mineichi Koga, Commander-in-Chief of the Combined Fleet, ordered Rear Admiral Sentaro Omori to take a force south to attack the transports off Bougainville. Battle of Empress Augusta Bay - The Japanese Sail: Departing Rabaul at 5:00 PM on November 1, Omori possessed the heavy cruisers Myoko and Haguro, the light cruisers Agano and Sendai, and six destroyers.   As part of his mission, he was to rendezvous with and escort five transports carrying reinforcements to Bougainville.   Meeting at 8:30 PM, this combined force then was compelled to evade a submarine before being attacked by single American aircraft.   Believing that the transports were too slow and vulnerable, Omori ordered them back and accelerated with his warships towards Empress Augusta Bay.   To the south,  Rear Admiral Aaron Tip Merrills Task Force 39, consisting of Cruiser Division 12 (light cruisers USS  Montpelier, USS Cleveland, USS Columbia, and USS Denver) as well as Captain Arleigh Burkes Destroyer Divisions 45 (USS  Charles Ausburne, USS Dyson, USS Stanley, and USS Claxton) and 46 (USS Spence, USS Thatcher, USS Converse, and USS Foote) received word of the Japanese approach and departed their anchorage near Vella Lavella.   Reaching Empress Augusta Bay, Merrill found that the transports had already been withdrawn and began patrolling in anticipation of the Japanese attack. Battle of Empress Augusta Bay - Fighting Begins: Approaching from the northwest, Omoris ships moved in cruising formation with the heavy cruisers in the center and the light cruisers and destroyers on the flanks.   At 1:30 AM on November 2, Haguro sustained a bomb hit which reduced its speed.   Forced to slow to accommodate the damaged heavy cruiser, Omori continued his advance.   A short time later, a floatplane from Haguro inaccurately reported spotting one cruiser and three destroyers and then that the transports were still unloading at Empress Augusta Bay.   At 2:27 AM, Omoris ships appeared on Merrills radar and the American commander directed DesDiv 45 to make a torpedo attack.   Advancing, Burkes vessels fired their torpedoes.   At approximately the same time, the destroyer division led by Sendai also launched torpedoes. Battle of Empress Augusta Bay - Melee in the Dark: Maneuvering to avoid DesDiv 45s torpedoes, Sendai and the destroyers Shigure, Samidare, and Shiratsuyu turned towards Omoris heavy cruisers disrupting the Japanese formation.   Around this time, Merrill directed DesDiv 46 to strike.   In advancing, Foote became separated from the rest of the division.   Realizing that the torpedo attacks had failed, Merrill opened fire at 2:46 AM.   These early volleys severely damaged Sendai and caused Samidare and Shiratsuyu to collide.   Pressing the attack, DesDiv 45 moved against the northern end of Omoris force while DesDiv 46 struck the center.   Merrills cruisers spread their fire across the entirety of the enemy formation.   Attempting to steer between the cruisers, the destroyer Hatsukaze was rammed by Myoko and lost its bow.   The collision also caused damage to the cruiser which quickly came under American fire.    Hampered by ineffective radar systems, the Japanese returned fire and mounted additional torpedo attacks.   As Merrills ships maneuvered, Spence and Thatcher bumped but sustained little damage while Foote took a torpedo hit that blew off the destroyers stern.   Around 3:20 AM, having illuminated part of the American force with star shells and flares, Omoris ships began to score hits.   Denver sustained three 8 hits though all of the shells failed to explode.   Recognizing that the Japanese were having some success, Merrill laid a smoke screen which badly limited the enemys visibility.   Meanwhile,   DesDiv 46 focused their efforts on the stricken Sendai.    At 3:37 AM, Omori, wrongly believing that he had sunk an American heavy cruiser but that four more remained, elected to withdraw.   This decision was reinforced by concerns about being caught in daylight by Allied aircraft during the voyage back to Rabaul.   Firing a final salvo of torpedoes at 3:40 AM, his ships turned for home.   Finishing off Sendai, the American destroyers joined the cruisers in pursuing the enemy.   Around 5:10 AM, they engaged and sank the badly damaged Hatsukaze which was straggling behind Omoris force.   Breaking off the pursuit at dawn, Merrill returned to aid the damaged Foote before assuming a position off the landing beaches.    Battle of Empress Augusta Bay - Aftermath: In the fighting at the Battle of Empress Augusta Bay, Omori lost a light cruiser and destroyer as well as had a heavy cruiser, light cruiser, and two destroyers damaged.   Casualties were estimated at 198 to 658 killed.   Merrills TF 39 sustained minor damage to Denver, Spence, and  Thatcher while Foote was crippled.   Later repaired, Foote returned to action in 1944.   American losses totaled 19 killed.   The victory at Empress Augusta Bay secured the landing beaches while a large-scale raid on Rabaul on November 5, which included the air groups from USS Saratoga (CV-3) and USS Princeton (CVL-23), greatly reduced the threat posed by Japanese naval forces.   Later in the month, the focus shifted northeast to the Gilbert Islands where American forces landed Tarawa and Makin. Selected Sources: World War II Database: Battle of Empress Augusta BayBattle of Empress Augusta Bay - Order of BattleHistory of War: Battle of Empress Augusta Bay

Administrative Ethics-HIPAA Essay Example | Topics and Well Written Essays - 1250 words

Administrative Ethics-HIPAA - Essay Example The specifics of these objectives are highlighted under Title II and I respectively. Section one embodies the protection of health covers for workers and their families. This part is meant to ensure easy transfer of health insurance covers from an old employer to a new employer or at least guarantee the continuation of cover in the event of job loss. On the other hand, section II details administrative specifics under Administrative Simplification (AS) (Banks, 2006). The AS section dictates requirements in establishing nationwide standards, which define the manner in which healthcare transactions are conducted electronically. It also defines the specific identifiers for employers, insurance plans and healthcare providers. This section helps simplify administrative challenges emerging from requirements of portability. The AS section also addresses issues of privacy and security of patients’ information and records. Since its ambitious implementation, HIPAA has expanded its infl uence on to major health issues such as security, confidentiality, privacy and simplification (Banks, 2006). In a nutshell, HIPAA promises an effective and efficient mode of disseminating and sharing electronic information in the healthcare sector. The compliance deadline was 2003 and a slight extension for harmonization of some minor plans. Since 2003, the plan has gained widespread adherence by various players including health insurers, employer sponsored healthcare plans, healthcare service providers and clearing houses in the sector. In spite of its positive outlook and gains made, HIPAA still raises numerous challenges with regard to its implementation. This paper reviews one of the significant challenges in HIPAA’s implementation by highlighting a newspaper article covering the issue of disclosure. The article under highlight appeared in the New York Times on 3rd July, 2007. The piece of work by Jane Gross is titled â€Å"Keeping Patients’ Details Private, Even From Kin.† Disclosure Issues in HIPAA’s Implementation HIPAA dictates the rules of disclosure and non-disclosure for Protected Health Information (PHI). However, Gross (2007), indicates that a number of studies have shown that a number of healthcare providers are applying HIPAA inappropriately. These providers and practitioners under them apply the regulations overzealously by being excessively and unnecessarily prohibitive. These acts have left caretakers, family members, law enforcement officers and public health officers unable to access information that is essential for their operations and life. Gross’ article presents this challenge by citing various real-life situations in which family members have been barred from staying with their kin or assessing their treatment chart information while undergoing treatment. Gross cites Mr. Nussbaum’s case in which he was barred from staying with his father or checking his treatment chart as an example of misinte rpretation of the act (Gross, 2007). A similar case involving Ms. Banks saw her drive from Oklahoma to Tampa to get information about her mother because this could not be disclosed over the . On arrival, she had to spend another 24 hours before she could get the disclosure from the doctor involved, simply because the nurse feared going against HIPAA (Gross, 2007). These examples show the frustrations that family and other parties such as researchers have when seeking patient information. The bigger challenge is that while there are â€Å"good faith nondisclosures,† there are also numerous cases of â€Å"bad faith nondisclosures† that unnecessarily bar access to information. For example,

Red bull Assignment Example | Topics and Well Written Essays - 4000 words

Red bull - Assignment Example The energy drink was inspired by a popular Thai drink named Krafting Daeng that was suggested for jet lag remedy. The owner of Krafting Daeng was requested to manufacture and market a new energy drink with completely new flavor. The main objective of Red Bull was to sell energy drink with a unique taste that appealed to the people living in the western countries. It sold more than one million cans in its first year and decided to expand into UK, USA, Hungary and Germany during the tenure 1992 to 1997. The company’s slogan â€Å"Red Bull gives you wings† defined the drink appropriately. However, there has been certain health risks associated with the drinks. The reason was that the ingredients of the drink contained high levels of caffeine which led to the cardiovascular diseases. However, the popularity of the company had soared and it began to promote a series of flagship events in the sports world. Situation Analysis Market Analysis of Energy Drinks Presently, the ene rgy and sports drink market is increasing steadily and has been gaining popularity among the teenagers and young adults. The sports and energy drink market saw a major increase in the sales growth of 13 percent in the year 2011 compared to an industry growth of 11 percent in the year 2010 (EuroMonitor International, 2012). There has been a rapid increase in the demand of branded and local energy drinks. In the UK Lucozade, GlaxoSmithKline was a leader in the sports and nutritional drink market and accounted for a 40 percent market share (EuroMonitor International, 2012). The sales of Lucozade were ?498 million in the year 2011 (EuroMonitor International, 2012). It is estimated that the sports and energy drink market would further grow at 5 percent in the UK (EuroMonitor International, 2012).It has been observed that in spite of the economic slowdown the beverage market has been growing steadily. Among the beverages there has been a tremendous increase in the sales of soft drinks and energy drinks especially in United Kingdom. In the year 2011 there was an increase of sales of carbonated drinks by 24 percent from 2010. In spite of health risks associated with these beverages and increase in the demand and sales of the energy drinks have been commendable especially among the youth and teenagers. The industry is dominated by established and popular companies like Coca Cola, Pepsi Co ltd, Red Bull etc (Polis, 2013). Penetration of the established companies into energy and nutritional drink segment has helped the companies in diversification of risk amidst this economic slowdown (Key Note, 2012). Figure 1: Market Share of Energy Drink Brands Source: (Energy Fiend, 2013) 5C of Red Bull The 5C analysis will helps us in understanding the macro, micro environmental and internal factors that affects the beverage market. It is one of the most instrumental tools used for identifying the important issues that require immediate attention and is also regarded as a checklist for managerial decision making. Customer: The drink is available at 8 oz, 12 oz, 16 oz and 20 oz can sizes and

Strategic Intelligence Essay Example | Topics and Well Written Essays - 750 words - 1

Strategic Intelligence - Essay Example Strategic intelligence refers to all processes involving the collection, processing, analyzing and propagation of intelligence, which is essential in forming military plans and policies at both international and national level. A credible strategic intelligence has the potentials to foresight, visioning, motivation, integration of various systems to work together for a common purpose and the ability to partner and form strategic alliances. Strategic intelligence aims at collecting a wide range of data for corporations and militaries with the aim of helping in a certain campaigns such as military wars. It serves the basis for the long term planning and management of various resources. Intelligence services such as Central intelligence Agency of US, secret Intelligence are some of the intelligence services that are well developed. Strategic intelligence dates back to the US government during the cold war. General George Washington was an avid user of intelligence as he used intelligenc e to spy on British forces in Boston. This helped in the evasion of the British at Valley Forge during the continental army (Michael, 2001). In the US, the intelligence community composed of the National security Agency, the CIA, and the Defense Intelligence Agency, is responsible for collecting information, asses the accuracy of this information, define the reliability of the information, and propagate the information to decision makers. These decision makers use the information from intelligence agency and use it to make viable decision and disseminate it to the president and the senate where they use the same information to make policies governing the country. This information includes that of nuclear explorations and the security of the country and information concerning threats to the country. This intelligence agencies work with the approval of the president and their role is to provide information that will be used by the president and the senate to make viable

Business Ethics and Social Responsibility of Coca-Cola Company Assignment

Business Ethics and Social Responsibility of Coca-Cola Company - Assignment Example The Company identifies HIV/ AIDS as a world epidemic and observes the role of the workplace in preventing and limiting its spread. Coca-Cola has also collaborated with several NGOs and pharmaceuticals companies in Africa in providing services such as free HIV testing and counseling, antiretroviral drugs provision, caring for children orphaned by AIDS and creating international preventive and awareness campaigns (Zhang 2010).  This CSR project implemented by Coca-Cola Company is currently covering an estimate of over 60,000 systems Coca-Cola employees together with their partners and children (Zhang 2010). By implementing such a CSR project, Coca- Cola Company is not only exercising its ethical and social responsibility to its employees in Africa but also strategically protecting its businesses and operations. The stakeholders at the Coca-Cola Company include its customers, suppliers, governments, non-governmental organizations (NGOs), industry, academia, industry, bottlers, and par tners. Coca-Cola is a multinational business that covers an extensive consumer base in over 200 countries (Zhang 2010). Currently, the company stands as the World’s No. 1 still and sparkling beverage distributor.  It also boasts of over 500 brands and some of its notable brands include, Diet Coke, Coke Zero, Minute Maid, Fanta, Sprite and Del Valle.

Strategic Management of Chevron Corporation Case Study

Strategic Management of Chevron Corporation - Case Study Example The company has established an extensive social network. It takes seriously its role across the globe. It has a strong network of retail gas stations which consist of Chevron, Texaco and Caltex. Its operations range from producing oil to manufacturing petrochemical. In countries where Chevron does business, it is a strong supporter of programs that support the community. It works with local and national governments and other organizations to provide basic human needs, education and career training, support for local businesses. It has a university partnership program which works with colleges and universities around the world to provide scholarships and grants to outstanding students. Chevron is helping most countries diversify their economies by investing in all aspects of the energy industry. It aids countries gain self reliance as it enables them produce commodities that they would otherwise import. It works closely with leaders in its operational countries to select social infrastructure projects for funding such as schools, hospitals and electrical projects. The company works to add value to businesses and communities around the globe. It supplies the countries with professional and versatile task forces through spreading knowledge and skills in entrepreneurship. Competitor analysis Chevron Company mainly faces competition from industries dealing with petroleum refining, manufacturing of chemicals, alternative power generation, gas stations and electrical utilities. Its main competitors are ExxonMobil, Royal Dutch Shell, ConocoPhillips, BP p.I.c. and Anadarko Petroleum Corporation. It has used strategic planning and corporate management to establish itself on top of the energy industry. Its E-business applications have greatly added to its measure of success. In the modern globalized world, the success of companies will be measured by how well they have leveraged E-business applications to beat competition (Thierauf & Hoctor, 2003). Supplier analysis Chevron has developed some of the world’

Critically analyse Hofstede's 'Cultural Dimensions' What correlation Essay

Critically analyse Hofstede's 'Cultural Dimensions' What correlation does Hofstede make among groups of countries and ho - Essay Example He was the originator of relative intercultural research. His publication which proved to be a land mark in defining organizational cultural aspects was ‘Cultures and Organization: Software of the Mind’ (1991). He is renowned for his contribution in developing the earliest experiential replica ‘dimensions of national culture’. In this model he established a pattern for explaining the different elements pertaining to culture of global economics, collaboration and communication with reference to multinational company IBM. This model later gave rise to the development of a model for explaining the organizational cultures. Due to his extensive contribution in the field of intercultural research he is regarded as the foremost representative of cultural studies. His research work is now use as a study tool in different subjects including management sciences and psychological studies (Greet Hofstede, 2012). The cultural theory of Hofstede deeply describes the impac t of culture on the inhabitants of a society. Initially he used the factor analysis to develop a model which correlates the values and behavior. At first the theory projected four aspects of culture through which values could be examined. The original model contained individualism v/s collectivism, masculinity (the impact of gender over the cultural values), power distance (distribution of power and the vigor of social hierarchy) and uncertainty avoidance. Later Hofstede included one more aspect to his model, the long-term orientation. The 2010 edition of his famous book ‘Cultures and Organizations: Software of the Mind’ has an addition of another aspect, indulgence v/s self restraint. Later additions to the original model have enabled to differentiate between evaluation of individual and country level statistics (Hofstede, Geert et al., 2010). The Hofstede’s work on cultural dimensions has stimulated the research in social beliefs. In order to develop his theory Hofstede examined the 116,000 of IBM with varying backgrounds and lifestyles. They all represented 66 different nations of three regions of the world. Research was based on questionnaires and it was undertaken somewhere between 1968 and 1972. After recognizing the five different dimensions of culture Hofstede categorized them as being generalize able for every society or region of the world. As almost all the society have the same cultural issues and aspects. To further analyze the dimensions he developed an index to plot to the countries under consideration as per their scores (Sven Rosenhauer, 2009). The brief description of the model is as follows (Martin Sebastian Scheuplein, 2010): Power Distance It describes the value or ‘power’ that an individual or society possess with respect to others. It is explained in the form of hierarchy that reflects the ‘distance’ of authority between different groups. Low power distance refers to minimum level of inequali ty among the members of society and high power distance reflects the other point of view. Individualism v/s Collectivism Individualism maintains distance from subordinates in the organization and focus more on the achievement of personal goals whereas collectivism encourages the cooperative efforts in order to achieve goals and objectives. Individualism is based on the ‘I’ approach that working alone is better than belonging to a group. Masculinity/Femininity There is an obvious difference between

Strategic Management of Chevron Corporation Case Study

Strategic Management of Chevron Corporation - Case Study Example The company has established an extensive social network. It takes seriously its role across the globe. It has a strong network of retail gas stations which consist of Chevron, Texaco and Caltex. Its operations range from producing oil to manufacturing petrochemical. In countries where Chevron does business, it is a strong supporter of programs that support the community. It works with local and national governments and other organizations to provide basic human needs, education and career training, support for local businesses. It has a university partnership program which works with colleges and universities around the world to provide scholarships and grants to outstanding students. Chevron is helping most countries diversify their economies by investing in all aspects of the energy industry. It aids countries gain self reliance as it enables them produce commodities that they would otherwise import. It works closely with leaders in its operational countries to select social infrastructure projects for funding such as schools, hospitals and electrical projects. The company works to add value to businesses and communities around the globe. It supplies the countries with professional and versatile task forces through spreading knowledge and skills in entrepreneurship. Competitor analysis Chevron Company mainly faces competition from industries dealing with petroleum refining, manufacturing of chemicals, alternative power generation, gas stations and electrical utilities. Its main competitors are ExxonMobil, Royal Dutch Shell, ConocoPhillips, BP p.I.c. and Anadarko Petroleum Corporation. It has used strategic planning and corporate management to establish itself on top of the energy industry. Its E-business applications have greatly added to its measure of success. In the modern globalized world, the success of companies will be measured by how well they have leveraged E-business applications to beat competition (Thierauf & Hoctor, 2003). Supplier analysis Chevron has developed some of the world’

Case analysis Study Example | Topics and Well Written Essays - 1250 words - 4

Analysis - Case Study Example Under the space shuttle program, NASA launched the Challenger and hired Thiokol to supply SRB (SRB). SRB was a fuel system consisting of a combination of both solid and liquid systems. It was cheaper, and NASA found it sustainable, in the long run. A. Economic: NASA operated in a hostile economic environment because it experienced a reduction in budgetary allocation since its inception. Over the years, the government cut its budgetary allocation to the organization. For instance, the government reduced its budgetary allocation by 5.1 billion thus forcing NASA to seek alternative funding. Additionally, NASA was experiencing high costs of producing its shuttles thus the need to adopt SRB. Fortunately, NASA got the financial support of the U.S. Air Force, and it sustained its operations up to 1986. B. Political: NASA was formed by the government and enjoyed the full support of the government during its early times. It had the goodwill of the government because the U.S. government was using it to dominate the field of space exploration. Thus, it was a government project and its operations were influenced by government policies. C. Technological: NASA was operating its rockets using an all-liquid fuel system and was incurring huge costs of operation. Later on, the organization modified its shuttle design to reflect low costs. Consequently, NASA adopted the SRB fuel system. Roger Boisjoly worked for Morton Thiokol as an engineer and was objected to the launch of the Challenger because of temperature issues. Morton Thiokol was one of the two organizations that were involved in the shuttle program along with NASA. Roger was against the launch of the Challenger because he believed that there were some unresolved issues about the O-rings technology. According to Roger Boisjoly, a past research study found out that the O-rings were rigid and could not seal at low temperatures. He found out that the O-rings has Case analysis Study Example | Topics and Well Written Essays - 1500 words - 1 Analysis - Case Study Example The company has diversified and integrated product and service portfolio that include web search, Google Chrome, Google News, Google Scholar, Google Docs, Google Analytics, Google Apps, Google AdSense, Google Adword, You Tube, Google Maps, and Google Earth (Eldeman & Eisenmann, p 1). The factors that determine the paid listings provider’s revenues include the coverage rate, the average cost per click, the click-through-rate and revenue split (Eldeman & Eisenmann, p 4). Google has an extensive coverage rate and has improved the click-through rates through innovation of the keywords. The revenue split is the percentage of revenues paid to network affiliates and ordinary partners receive about 60 percent of revenue share (Eldeman & Eisenmann, p 3). Google now controls approximately 90 percent of the internet searches and has diversified its operations to other products such as mobile and cloud computing, music and video distribution (Eldeman & Eisenmann, p 8) The corporate strategy of Google is aimed at organizing world’s information in a manner that makes it more accessible and useful. The company is committed to informing, educating and entertaining the users through diversified products and services. The company is currently attaining growth through vertical integration with suppliers and diversification strategy that has led to addition to new different products to its mix (Daft, 2009). The business strategy of Google is aimed at ensuring consistent technological innovation and sustained acquisitions that will lead to revenue growth and satisfy emerging customer needs (Daft, 2009). The business strategy is geared at developing distinctive competencies and identifying new market niches such as the Google Checkout and Google TV (Google, 2014). Google has deployed several functional strategies such as innovation and use of superior search engine technology,

Sampling Probability Essay Example for Free

Sampling Probability Essay Probability And Non Probability Sampling Cultural Studies Essay A probability sampling method is any method of sampling that utilizes some form of random selection. In order to have a random selection method, you must set up some process or procedure that assures that the different units in your population have equal probabilities of being chosen. Humans have long practiced various forms of random selection, such as picking a name out of a hat, or choosing the short straw. These days, we tend to use computers as the mechanism for generating random numbers as the basis for random selection. Probability sampling methods are those in which every item in the universe has a known chance, or probability of being chosen for sample. This implies that the selection of the sample items is independent of the person making the study that is the sampling operation is controlled so objectively that the items will be chosen strictly at random. Types of probability sampling Simple Random Sampling: The simplest form of random sampling is called simple random sampling. Neither of these mechanical procedures is very feasible and, with the development of inexpensive computers there is a much easier way. Simple random sampling is simple to accomplish and is easy to explain to others. Because simple random sampling is a fair way to select a sample, it is reasonable to generalize the results from the sample back to the population. Simple random sampling is not the most statistically efficient method of sampling and you may, just because of the luck of the draw, not get good representation of subgroups in a population. To deal with these issues, we have to turn to other sampling methods. Systematic Sampling: Stratified Random Sampling, also sometimes called proportional or quota random sampling, involves dividing your population into homogeneous subgroups and then taking a simple random sample in each subgroup. There are several major reasons why you might pref er stratified sampling over simple random sampling. First, it assures that you will be able to represent not only the overall population, but also key subgroups of the population, especially small minority groups. If you want to be able to talk about subgroups, this may be the only way to effectively assure youll be able to. If the subgroup is extremely small, you can use different sampling fractions within the different strata to randomly over-sample the small group. When we  use the same sampling fraction within strata we are conducting proportionate stratified random sampling. When we use different sampling fractions in the strata, we call this disproportionate stratified random sampling. Second, stratified random sampling will generally have more statistical precision than simple random sampling. This will only be true if the strata or groups are homogeneous. If they are, we expect that the variability within-groups are lower than the variability for the population as a whole. Stratified sampling capitalizes on that fact. Strati fied Sampling: For this to work it is essential that the units in the population are randomly ordered, at least with respect to the characteristics you are measuring. For one thing, it is fairly easy to do. You only have to select a single random number to start things off. It may also be more precise than simple random sampling. Finally, in some situations there is simply no easier way to do random sampling. For instance, I once had to do a study that involved sampling from all the books in a library. Once selected, I would have to go to the shelf, locate the book, and record when it last circulated. I knew that I had a fairly good sampling frame in the form of the shelf list (which is a card catalogue where the entries are arranged in the order they occur on the shelf). To do a simple random sample, I could have estimated the total number of books and generated random numbers to draw the sample. Cluster Sampling: The problem with random sampling methods when we have to sample a population thats disbursed across a wide geographic region is that you will have to cover a lot of ground geographically in order to get to each of the units you sampled. Imagine taking a simple random sample of all the residents of New York State in order to conduct personal interviews. By the luck of the draw you will wind up with respondents who come from all over the state. Your interviewers are going to have a lot of travelling to do. It is for precisely this problem that cluster or area random sampling was invented. In cluster sampling, we follow these steps: divide population into clusters (usually along geographic boundaries), randomly sample clusters, and measure all units within sampled clusters. Multi Stage Sampling: The four methods weve covered so far simple, stratified, and systematic and cluster are the simplest random sampling strategies. In most real applied social research, we would use sampling methods that are considerably more complex than these simple variations. The most important principle here is  that we can combine the simple methods described earlier in a variety of useful ways that help us address our sampling needs in the most efficient and effective manner possible. When we combine sampling methods, we call this multi-stage sampling. Non probability Sampling Non probability sampling methods are those, which do not provide every item in the universe with a known chance of being included in the sample. The selection process is to some extent The difference between non probability and probability sampling is that non probability sampling does not involve random selection and probability sampling does. Does that mean that non probability samples arent representative of the population? Not necessarily. But it does mean that non probability samples cannot depend upon the rationale of probability theory. At least with a probabilistic sample, we know the odds or probability that we have represented the population well. We are able to estimate confidence intervals for the statistic. With non probability samples, we may or may not represent the population well, and it will often be hard for us to know how well weve done so. In general, researchers prefer probabilistic or random sampling methods over non probabilistic ones, and consider them to be more accurate and rigorous. However, in applied social research there may be circumstances where it is not feasible, practical or theoretically sensible to do random sampling. Here, we consider a wide range of non probabilistic alternatives. We can divide non probability sampling methods into two broad types: accidental or purposive. Most sampling methods are purposive in nature because we usually approach the sampling problem with a specific plan in mind. The most important distinctions among these types of sampling methods are the ones between the different types of purposive sampling approaches. Types of non probability sampling Accidental, Haphazard or Convenience Sampling: One of the most common methods of sampling goes under the various titles listed here. I would include in this category the traditional man on the street (of course, now its probably the person on the street) interviews conducted frequently by television news programs to get a quick (although non representative) reading of public opinion. I would also argue that the typical use of  college students in much psychological research is primarily a matter of convenience. In clinical practice, we might use clients who are available to us as our sample. In many research contexts, we sample simply by asking for volunteers. Clearly, the problem with all of these types of samples is that we have no evidence that they are representative of the populations were interested in generalizing to and in many cases we would clearly suspect that they are not. Purposive Sampling: In purposive sampling, we sample with a purpose in mind. We usually would have one or more specific predefined groups we are seeking. They size up the people passing by and anyone who looks to be in that category they stop to ask if they will participate. One of the first things theyre likely to do is verify that the respondent does in fact meet the criteria for being in the sample. Purposive sampling can be very useful for situations where you need to reach a targeted sample quickly and where sampling for proportionality is not the primary concern. With a purposive sample, you are likely to get the opinions of your target population, but you are also likely to overweight subgroups in your population that are more readily accessible. For each type of sampling give the advantages and disadvantages. Advantages and Disadvantages of Probability sampling Simple Random Sampling: Advantages: It is easy to implement It requires a listing of population element. Since selection of its items in the sample depends on change there is no possibility of personal bias affecting the result. As compared to judgment sampling a random sample represents the universe in a better way. As the size of the sample increases, it becomes increasingly representative of the population. The analyst can easily assess the accuracy of the estimates because sampling errors follows the principle of chance. The theory of random sampling is further developed than that of any type of sampling, which enables the researcher to provide the most reliable information at least cost. Disadvantages The use of simple random sampling necessitates a completely catalogued  universe from which to draw the sample. That is it uses large sample size. The size of the sample requires ensuring the statistical reliability is usually under random sampling rather than stratified. From the point of view of field survey it has been claimed that the cases selected by random sampling tend to be too widely dispersed geographically and that the time and the cost of collecting data becomes very large. It produces large errors. Random sampling may produce the most non random looking results. Systematic Sampling Advantages It is simple to design and convenient to adopt. It is easier to use than simple random sampling It is easy to determine sampling distribution Less expensive than random sampling. The time and work involved in sampling by this method are relatively less. The result obtained are found to be generally satisfactory provided care is taken to see that there are no periodic features associated with the sampling intervals. If the population are sufficiently large, systematic sampling can often be expected to yield results similar to those obtained by proportional stratified sampling. Disadvantages Using intervals may squeeze the sample and the result. If the population list has a monotonic trend a bias estimate will result from the starting point. The main issue is that it becomes fewer representatives if the analyst is dealing with populations having hidden periodic that is not all the elements are known. Stratified Sampling Advantages The researcher control the sample size in each group Increase efficiency It is more representative as population is first divided into various strata and then sample is drawn from each stratum. Thus there is little chance that any essential group of the population is being completely excluded. There is greater accuracy as each stratum will consist of uniform or homogenous items. Disadvantages Provide data to represent and analyse sub groups. Increase error in reason if sub group are selected at different rate. It is expensive because it is widely distributed geographically and the sample costs per observation are high. If the sample is not homogeneous the result may not be reliable. It requires assistance of skilled sampling supervisors. Cluster Sampling Advantages It provides a unilateral estimate of population. It is more efficient It is easy to do without population unit. It enables each sub division of the population to be used at various stages and permits the fieldwork to be more concentrated. It is valuable in surveys of underdeveloped areas. Can be cheaper than other methods e.g. fewer travel expenses, administration costs Disadvantages It is more error prone. Higher sampling error, which can be expressed in the so-called design effect, the ratio between the number of subjects in the cluster study and the number of subjects in an equally reliable, randomly sampled unclustered study. Multi Stage Sampling Advantages The main purpose of the creation and present-day use of multi-stage sampling is ti avoid the problems of randomly sampling from a population that is larger than the researchers resources can handle. Multi-stage sampling gives researchers with limited funds and time a method to sample from such populations. This sampling procedure in essence is a way to reduce the population by cutting it up into smaller groups, which then can be the subject of random sampling. As long as the groups have low between-group variance, this form of sampling is a legitimate way to simplify the population. The multi-stage form of sampling is flexible in many senses. First, it allows researchers to employ random sampling or cluster sampling after the determination of groups. Second, researchers can employ  multi-stage sampling indefinitely to break down groups and subgroups into smaller groups until the researcher reaches the desired type or size of groups. Last, there are no restrictions on how researcher s divide the population into groups/ This allows a large number of possibilities for methods of convenience, the maximization or minimization of variance or interpretability. Disadvantages The flexibility of multi-stage sampling is a double-edged sword. Because of the lack of restrictions on the decision processes involved in choosing groups, multi-stage sampling has a level of subjectivity. Thus, there will always be questions as to whether the chosen groups were optimal. Researchers must find a way to justify their choices when presenting the studys findings. Due to the fact that multi-stage sampling cuts out portions of the population from the study, the studys findings can never be 100% representative of the population. Even though the theory of multi-stage sampling is to focus on the within-group variance and de-emphasize the between-group variance (which should be minimized), there is no way to know if the demographics cut from the study could have provided any useful information to the researchers. (http://www.ehow.com/info_8544049_advantages-disadvantages-multistage-sampling.html#ixzz27Sqmq8C8) Advantages and Disadvantages of Non probability sampling (Non Rando m Sampling) Convenience Sampling Advantages Convenience samples are cheap. Convenience samples can be used to intervene to satisfy dissatisfied customers. A key, often forgotten aspect of probability sampling is its dependence on external selection: inviting and then repeatedly reminding people to take a survey, which helps ensure representativeness. Putting a survey postcard with every bill presented at a restaurant is a convenience sample, since there is no follow-up and encouragement to take the survey: no true external selection. And in such cases dissatisfied customers are often more likely to complete such surveys – the survey does provide an opportunity to hear from such customers and ask them for contact information in order to take action to improve their satisfaction. Convenience samples  can provide rich qualitative information. When illustrative quotes are important, surveys to convenience samples can be a great source of rich verbatim comments on specific topics. The survey can also provide detailed demographic profiles to shed further light on the comments. Convenience samples may provide accurate correlations. Some argue that correlation research is accurate enough with convenience samples, since the study is not of proportions of the target audience but of the relationship between variables. Disadvantages Convenience samples do not produce representative results. If you need to extrapolate to the target population, convenience samples aren’t going to get you there. The natural tendency is to extrapolate from convenience samples. The tendency when using convenience samples is to treat the results as representative, even though they are not. Many people do not understand the theoretical underpinnings of probability sampling and treat any survey results as accurate representations of the target audience. While mainstream media outlets often will not publicize the results of surveys that used convenience samples, small media organizations often will, without describing the methodology as a convenience sample. The results of convenience samples are hard to replicate. If you analyze the results of a convenience survey by list source, you will often find dramatic differences in the answers from the different lists, often in ways that confound easy explanation Quota Sampling Quota sampling is particularly useful when you are unable to obtain a probability sample, but you are still trying to create a sample that is as representative as possible of the population being studied. In this respect, it is the non-probability based equivalent of the stratified random sample. Unlike probability sampling techniques, especially stratified random sampling, quota sampling is much quicker and easier to carry out because it does not require a sampling frame and the strict use of random sampling techniques (i.e. probability sampling techniques). This makes quota sampling popular in undergraduate and master’s level dissertations where there is a need to divide the population being studied into strata (groups). The quota sample improves the representation of particular strata (groups) within the  population, as well as ensuring that these strata are not over-represented. For example, it would ensure that we have sufficient male students taking part in the research (60% of our sample size of 100; hence, 60 male students). It would also make sure we did not have more than 60 male students, which would result in an over-representation of male students in our research. The use of a quota sample, which leads to the stratification of a sample (e.g. male and female students), allows us to more easily compare these groups (strata). Disadvantages of quota sampling In quota sampling, the sample has not been chosen using random selection, which makes it impossible to determine the possible sampling error. Indeed, it is possible that the selection of units to be included in the sample will be based on ease of access and cost considerations, resulting in sampling bias. It also means that it is not possible to make generalisations (i.e. statistical inferences) from the sample to the population. This can lead to problems of external validity. Also, with quota sampling it must be possible to clearly divide the population into strata; that is, each unit from the population must only belong to one stratum. In our example, this would be fairly simple, since our strata are male and female students. Clearly, a student could only be classified as either male or female. No student could fit into both categories (ignoring transgender issues). Furthermore, imagine extending the sampling requirements such that we were also interested in how career goals changed depending on whether a student was an undergraduate or postgraduate. Since the strata must be mutually exclusive, this means that we would need to sample four strata from the population: undergraduate males, undergraduate females, postgraduate males, and postgraduate females. This will increase overall sample size required for the research, which can increase costs and time to carry out the research Purposive or Judgemental Sampling The advantages of Judgment sampling are: Lower cost of sampling Lesser time involved in the process A select number of people who are known to be related to the topic are part of the study which means that there are lesser chances of having people who  will distort the data Good method for pretesting instruments like questionnaires. Some disadvantages are: It can be subject to experimenter’s bias and stereotypes that may distort the results. The group selected may not represent all the population It might not be possible to accurately identify the sample using this method in case the population is very large.

Essay --

Introduction There are two types of bacteria that cause Typhus, Rickettsia Typhi and Rickettsia Prowazekii. The form of Typhus depends on which type of bacteria has entered the body and caused the infection. Rickettsia Typhi causes Murine or Endemic Typhus. Endemic Typhus is unusual in the United States. When it is found, its usually seen in areas with poor hygiene and where the temperature is cold. Endemic typhus is sometimes called "jail fever." Murine Typhus typically occurs in the southeastern United States, often during the summer and fall. Risk factors for Murine Typhus include exposure to rat fleas or rat feces. Rickettsia Prowazekii causes both Epidemic Typhus and Brill-Zinsser disease. Brill-Zinsser disease is a far more mild form of Epidemic Typhus. It occurs when the disease re-activates in a person who was previously infected. It is more common in the elderly. Lice and fleas of flying squirrels spread the bacteria. There is no commercially available vaccine against either Endemic or E pidemic typhus. The name given the disease comes from the ancient Greek Typhus meaning smoky or hazy, denoting the condition of mind into which the victim soon lapses after developing his or her first symptoms. Symptoms of Murine or Endemic Typhus may include abdominal pain, backache, raging red rashes, an extremely high fever, hacking followed by a dry cough, headaches, nausea, vomiting and/or joint and muscle pain. Symptoms of Epidemic Typhus may include chills, confusion, Low blood pressure, stupor and/or sensitivity to light. Blood tests may show a low white blood cell count, anemia and low platelets. They may also show a high level of Typhus antibodies, low levels of albumin, low sodium levels and high liver enzymes. Typhus is often c... ...s of Typhus are limited, but the disease has the potential to re-emerge. For example, in Burundi, Africa refugee camps were afflicted in 1997-1998, when about half a million people received the illness. In China in 1999, more than five thousand six hundred people were afflicted following an earthquake. They were forced to live in poor, cold conditions making it the ideal place for a new breakout. In my opinion the United States should entirely rid itself of this disease, including all of the samples held in government labs to preserve as deadly war weapons. The government should also take necessary precaution all over the United States especially in shelters, habitually running tests and routinely ensuring the sanitization of shelters during a natural disaster. These preventive measures will almost guarantee the extermination of the disease in America all together.

Skinwalkers by Tony Hillerman :: essays research papers

The fraud in the story â€Å"Skinwalkers† was committed for the sole purpose of getting back at the American government. The reasoning behind the fraud was because a treaty that was signed at Fort Summer decades ago. This treaty promised things to the Indian people things, which were never delivered, such as one teacher for every thirty residents. Basically Dr. Yellowhorse was now making the government reimburse the hospital for the bills of people who had already been released and even for people who were already deceased. The reason this was done so easily was because there were no death certificates for the deceased and many people that were dead had no date of death along with there name. The cases where Dr. Yellowhorse easily covered up people that were still living because he worked in the hospital and had access to the financial data. This meant it was almost effortless for him to file faulty reports as often as possible. The only problem that Yellowhorse ran into was that some people were starting to catch on. Onesalt had caught on to the hospital fraud and was building a case against Dr. Yellowhorse and the hospital. This is also the reasoning for why Endocheeney, Wilson Sam and Roosevelt Bistie had all been killed and furthermore why an attempt had been made on Jim Chee’s life. Yellowhorse feared she would expose him so he had her murdered by making up a story that she just like the others was a skinwalker and they had put a curse on whomever did the particular killing (the mother). Before being shot Onesalt had spoken to officer Chee and Yellowhorse assumed that now he knew as well or would find out with time. Chee probably should have caught wind of what was going on long before the end of the book. He was the detective on the case and I even realized what was going on before he did. The hardest part of putting two and two together was finding a motive, which throughout most of the book there didn’t seem to be one. This was of course until Yellowhorse spilled his beans to Chee right before he was going to kill him. The government would have to take a much closer look at death records and even possibly monitor the Badwater Clinic more closely to avoid a reoccurrence of this sort. Basically the government needs to take a more hands on approach to dealing with these types of situations.

Bank of China and HSBC comparative analysis Essay

From the experiences of customers with internet banking, it would be evident that the internet services of HSBC have been well established and have also been accepted as customer friendly, timely and efficient. An overwhelming three fourths customers have accepted that the security of the internet is greater than physical banking which indicates a high level of its effectiveness. It is also evident that those customers who have got accustomed to the use of the internet for banking are likely to continue with this experience. Thus where Bank of China had quite low scores for customer friendliness and efficiency at 32 and 41 % respectively, an overwhelming 81 % of the populace still wanted to continue with internet banking. The overall banking experience has been positive for 54 % of the customers of Bank of China and 67 % of the HSBC. Thus there is adequate scope for improving its services for the customer to provide them an excellent banking experience. Since banking is a personalized event, it is of essence that the customer is provided a special touch be it the individual or the corporate. Failure to do the same will lead to loss of a client which is not good for any business. As the competition in the Chinese banking space grows, it would be important to enhance the satisfaction level to the customer. The Bank of China is a well established banking financial institution, which has a tradition of almost a century of banking, It has been able to adapt to the changing environment very rapidly over the years which is evident from a past turbulent history. Despite nationalization of the banking services in China in 1949 and subsequent liberalization in the 1990’s the Bank has demonstrated admirable resilience in adapting to the changing norms and focusing on the development of services appropriate to the needs of the time. After the Chinese economy has opened, the bank has been particularly benefited as it has been able to exploit its strength of global business by integrating Chinese business needs with the global requirements. The Bank of China was the first Chinese bank to list in domestic as well as the international stock exchanges during the year 2006. (Interim Report, 2006). This will subject it to greater accountability and the management will have to conform to international standards of accounting systems with greater verification by share holder bodies. (Interim Report, 2006). The bank recorded very impressive results for the first half of 2006 with profits of RMB34,338 million and RMB19,477million, operating and net respectively. This was an increase over last year of 19. 72% and 28. 30% respectively. It is however seen that impairment losses are quite high at RMB5. 479 billion, which demonstrates increase of RMB513 million over the same period last year. (Interim Report, 2006). This is the area of concern as controlled by the state, there is a possibility of increase in this facet which will be a set back to the growth and credibility of the Bank. Internationalization is the focus of the Bank of China and it has adapted maximum international banking practices in China. The Bank is always looking for opportunities to enhance its corporate as well as financial image and in pursuance of which it has become the sole banking partner of the 2008 Olympic Games in Beijing. This to some extent will contribute to its brand image and also indicate its role towards fulfilling corporate social responsibility. (About Bank of China,. 2006). In China, the Bank has a very high reputation, being recognized internationally as the Best Bank as well as the Best Domestic Bank in China by Euromoney for a record eight times. (About Bank of China,. 2006). Apart from these many other awards are accredited to the Bank. Bank of China has a wide range of products and services for the corporate as well as the personal consumer which compare quite reasonably with that provided by HSBC. It has considerable advantage in offering foreign exchange services since it has been nominated as the lead branch and hence it obtains considerable benefits from the same. The ability of the bank to exploit its advantage is evident with its spot transaction policy to be settled on the second working day of conclusion of the foreign exchange transaction. It has various types of foreign exchange dealings, conducted by individuals the counter personnel or through the internet. (Forex, 2006). That the Bank is enhancing the efficiency and effectiveness of its services is evident from the credit card programme. BOC provides a credit card which is valid nationally as well as internationally. There is a 50 day interest free repayment period and all payments up to the provided line of credit are provided conveniently. (Card, 2006). The card can also be used for drawing cash, there is a no risk report after loss which can be given on telephone. The BOC is increasingly attempting to popularize this concept and has also tied up with various discounted retailers to provide benefit and enhance card usage. A recent introduction is a reward for increased usage of the card.(Card, 2006) Thus by spending 1 RMB, a customer gets the benefit of 1 point and for spending 1 US dollar, benefit of 8 points are given. These points can then be exchanged for various gifts including travel tickets, phone recharging and ordinary purchases based on various schemes prevalent. (Card, 2006). The application procedure has been simplified and there is a double currency facility for consumption as well as for withdrawal of cash based on the credit card. The services available through the bank being world wide, it proves of great benefit to Chinese individuals as well as business persons to hold these cards. (Card, 2006).

Fahrenheit 451 Study Questions Essay

What is the significance of Montag seeing his reflection in Clarisse’s eyes? Montag sees himself in Clarisse’s eyes, indicating that there is a reflection of him in her. Although he does not really know what the similarities are between him and her, he is aware that there is a connection between them. What final question does Clarisse ask Montag on the night of their first encounter? Why is the question important to the plot? On the night of their first encounter Clarisse asks Montag the question â€Å"Are you happy?† Montag replies by saying yes. This question is important to the plot because it makes Montag question himself. Even though he said yes, he can feel that he is missing something in his life. Although he might not know what that is he is missing, he starts to question himself and what his life really is. He then attempts to figure out what is missing in his life and to fill the void. When Montag enters his home, he stares at the blank wall, but in memory sees Clarisse. What extended simile describes how he sees her? â€Å"She had a very thin face like the dial if a small clock seen faintly in a dark room in the middle of a night when you waken up to see the time and see the clock telling you the hour the minute, the second with a white silence and a glowing, all certainty and knowing what it had to tell of the night passing swiftly on toward further darknesses, but moving also toward a new sun.† This is the simile in which the book describes how Montag sees Clarisse. The simile is comparing Clarisse to a clock, and how she is all-knowing with a mixed personality. At this point of realization, what happens to the smile on Montag’s face, and what is his answer to Clarisse’s question? Once Montag enters the bedroom the smile on Montag’s face goes away. He sees his wife lying down on the bed motionless and he starts to feel sad. At first Montag answered Clarisse’s question by saying yes but after seeing his wife lying down motionless, he begins to question his happiness. Describe Clarisse’s personality Clarisse is very curious and also very nice. She questions and wonders about many things. In the story, she is one of the few people who went outside the box and tries to do new things like playing with and smelling leaves. What does Clarisse say people talk about? Find some examples of representative conversations throughout the book. Clarisse says that no one engages in an actual conversation. She says that people only talk about televisions, cars and clothing but not a meaningful conversation. What is significance of the refrain repeated by the woman whose house was burned? What did it mean? What is its effect on Montag? The significance of the refrain repeated by the woman whose house was burned is â€Å"Play the man, Master Ridley; we shall this day light such a candle, by God’s grace, in England, as I trust shall never be put out.† She is willing to lose her life to stand up for what she believed in, which was for the freedom to read. Montag begins to question why books were so important to her and why she sacrificed her life. Montag starts to wonder if books had important or useful information in them. What does Montag think about the old woman and all the books he has destroyed? He felt guilty and depressed when he thinks about the old woman who burned with her books. He starts to understand that books are not easy to write, and that behind every book is a man who spends their lives dedicated into putting their ideas into books. He then realizes that he destroys something that someone spends their whole lives making in a couple of minutes. Summarize Beatty’s explanation of how the need for fireman arose? Captain Beatty explains to Montag that firemen used to put out fires instead of setting them. Since all houses and buildings are fireproof there is no need for firemen anymore. He then said that intellectual and talented people made others uncomfortable and how books always caused conflict. Then they hired men to burn all these books since they caused conflict and those men were known as firemen. Part 2: The Sieve and the Sand What is the meaning of the title of Part 2? The title â€Å"The Sieve and the Sand† refers to an incident during Montag’s childhood. When Montag was young, his cousin told him that if he filled the sieve with sand he would give Montag a dime. However when Montag tries to fill the sieve with sand, the sand just falls through the holes of the sieve no matter how hard he tries. Now history repeats itself. Montag tries to memorize parts of the Bible, specifically the Book of Ecclesiastes. However when he tries to memorize the Book of Ecclesiastes on the train, the jingle from the advertisement for Denham’s Dentrifice keeps playing. Therefore Montag cannot memorize the Book of Ecclesiastes no matter how hard he tries because the dentrifice commercial keeps distracting him. Montag cannot memorize the words in the books because he is not used to reading since books are banned in the novel. In other words his mind is like a sieve and the information or words from the Bible is the sand, and no matter how hard he tries his mind can never hold the words he is trying to memorize. What is the importance of the dentrifice commercial? In the novel, the dentrifice commercial distracts Montag from focusing on memorizing the Book of Ecclesiastes. It interferes with Montag’s effort to think. This is the authors way of saying that how humans can easily be distracted by something as simple as a 4jingle for a product. Why does Montag go to see Faber? Montag needed to go see Faber because he hid many books in his house and he needs someone to explain what the books mean to him. He remembers he had once met a person named Faber at the park. When they both started talking to each other Faber told Montag that he was an English professor before books were banned. Therefore Montag tried to find a way to contact and meet Faber to help him understand more about books. What does Faber tell Montag about books? Faber tells Montag that books are important and that a person should be free to decide whether they want to read books or not. He also said that people should not be limited to obtain useful and important information that comes from books. In other words Faber tells Montag that people should have the freedom to read books. What are the three things which Faber says are missing from society? The three things which Faber says are missing from society are the quality of information, the leisure to digest it, and the right to carry out actions based on what we learn from the interaction of the quality of information and the leisure to digest it. Describe the parlor women, their views, their conversational concerns? The parlor women were only concerned on what new television they were going to buy. Montag sees this and turns off the walls or television in the middle of their show. Then he asks one of the parlor women about the war. She replied by saying that her husband is being called up to help in the war. However she isn’t worried she says that even if he dies she would not be sad and that she would just find another husband. That’s what she and her husband agreed on. He then asks another question, this time about children. Montag finds out that one of them would not have children and the other does but does not even care for them. Mildred, Montag’s wife, starts talking about politics. The parlor women tell Montag and Mildred who they voted for in the recent election. They tell them that she voted for President Noble just because he was much better looking. Why does Montag read â€Å"Dover Beach† aloud to the ladies? â€Å"Dover Beach† is a poem about the instability of life. It speaks of loss of faith and trust. The poem is also symbolic of their society. It talks about how faith used to be full but is now â€Å"retreating, to the breath of the night wind† leaving only â€Å"naked shingles of the world† and how this life has â€Å"neither joy nor love nor light† anymore. It is a great representation on what human life used to be and how it has become. How do the women react? The women started crying after Montag read â€Å"Dover Beach†. Although they do not fully understand the meaning of the poem, they sense that it was a sad and depressing poem. The women are not used to this kind of emotion and do not know how to react. Therefore they start crying and left Montag’s house. Part 3: Burning Bright What is Mildred’s main concern as she runs out of the house? Mildred mumbles as she’s running out, â€Å"Poor family, poor family, oh everything gone, everything, everything gone now†¦Ã¢â‚¬ . Family in this context means the television walls she was so attached to. When she said that everything is gone now, she means her TV family. The TV walls were Mildred’s main concern as she runs out of the house. What feelings does Montag have about the burning house? Montag has mixed feelings after being forced by Captain Beatty to burn his own house. In some ways he is happy. He is relieved that he burnt down all the television walls that his wife was so attached to, and he also enjoyed the feeling of burning something again. However he was sad that he burned all the books inside the house and he was not happy that his wife started to turn on him after he burned down all the walls of the house. While Montag was in flight from the scene of Beatty’s murder, what thought occurred to him about Beatty? After Montag kills Beatty, a thought occurred to Montag that Beatty might have wanted to die all along. When Montag used a flamethrower on Beatty, he showed no signs of defending himself as if he did not care if he died and might have possibly wanted to die all along. What is the explanation which Montag and Faber arrive at for how so very much could have happened within one week? After Montag kills Captain Beatty he rushes to Faber’s house. There he wonders to Faber on how he killed his old boss, burned his house, and lost his wife all within one week. Faber replies to Montag by saying that all of this was â€Å"coming for a long time†. Montag understands Faber and says that he used to think that things were wrong for a long time even though he continued with his everyday life. What are Montag’s impressions of the land across the river? Montag was in awe of the beauty of the land across the river. He loved the natural beauty of the countryside, how it seemed so much freer and more natural compared to the computerized world he lived in. When Montag complained about being unable to remember Mildred, what explanation did Granger give him? When Montag said that he was unable to remember his past wife Mildred, Granger tells him about a story of the loss of his grandfather and how when someone dies they must leave something to be remembered by. When Granger asked Montag what Mildred left him he replied with â€Å"nothingness†. What was Granger’s philosophy on life, taught to him by his grandfather, and handed on to Montag? Granger’s philosophy of life is live every second you can as though in just ten seconds you will fall to the ground and die. He also tells Montag to leave his house and enjoy what nature has to offer, and to live life to the fullest. Describe the effects of the war as Montag imagined them. Montag imagines total destruction. He imagines Faber on his bus heading out of town, but there was no use. Where ever Faber’s destination was Montag imagined that it would be meaningless. He also imagined Mildred, quietly watching her TV walls and how that the bombs would hit her. What is the promise at the end of the novel? At the end of the novel, it talks about how a new era is about to begin. The promise is about a better world in the future, a world with human rights and freedom. A world in which people can read if they choose to, and how people are allowed to think of new ideas. A world of creativity and freedom.